You'll see a lot more dudes hanging out at Sephora if women start testing this theory in-store!
The show "The Doctors" recently did a segment on how to find the right shade of nude lipstick. And their big tip was go with a shade that's roughly the same color as your NIPPLES.
Apparently that's the shade that looks the most natural on a lot of women. Some women disagree, and some swear by it. A writer for the website XOJane.com actually came up with the idea about two years ago and wrote an article.
One catch is it works a lot better if you have LIGHT skin. It doesn't really work if you have darker skin. And we have no idea how a fake tan might affect things.