Starburst got smart and recently released their all-pink packs because they know the average human is drawn to red or pink colored candies, but why?
Most people will grab for a shade of red over any other color, and science proves it to be true. Marketing experts and psychologists say it’s because:
Red-colored fruit is less acidic than others, like citrus.
Science says our brains perceive red to be 10% sweeter than other color candies, even when it’s got the same amount of sugar.
So why do they even make candies in other colors and flavors, if red is everyone’s top choice? It turns out, we get bored if we don’t have options to choose from. Variety is the spice of life!